Shelley Mazor

Bryan Cave LLPRecruiting Brochure

The Project

Like other leading law firms, Bryan Cave competes for top law students. With this recruiting brochure, the intention was twofold: make a compelling case for the opportunity, and also define the culture of the firm in a way to attract not only the best and the brightest, but the right students to fit the firm’s distinctive personality.

The Idea

This brochure uses the duality of The Expected and The Unexpected to talk about the firm’s culture, associate development, summer program, diversity commitment and pro bono priorities. Each spread of the book uses pairs of images to capture the idea that at Bryan Cave, you find all that you would expect in a top, international law firm – and a lot that you might not expect.