Shelley Mazor

NYU Langone Medical CenterResearch Annual Report

The Project:

This academic medical center’s first annual report on Research is a fundraising, recruiting and public relations tool that presents leadership’s new vision for world-class excellence by featuring NYULMC’s leading scientists and their work.

The Idea:

Looking at a familiar word in a new way uncovers new, powerful meaning.

Re:search, the book’s title, not only describes the content but also reminds us that “research” is  about the search for knowledge to alleviate human suffering.

Winner of 2011 Graphis Annual Report competition