College Board is a not-for-profit organization with a mission to connect students to college success and opportunity. This brochure is intended to provide encouragement and information to high school juniors who still aren’t sure about the college track.
Don’t talk down. Make the message and style real and relevant by letting real students speak for themselves about the college admissions process (“I started the application process insanely late”). Use photographs and testimonials from a diverse group of kids. Address common fears about the SATs, college admissions process and college costs.